Lori Higa, MBA
Communications With a Conscience:
Media & marketing for social & environmental justice
Services
Advertising copywriting
Board outreach & development
Brand identity development, design
Broadcast, broadband, cable production & scriptwriting (videos, PSAs, DVDs, CDs, slideshows, presentations)
Collateral: annual reports, brochures, specialties, posters, palm cards, flyers, product sheets
Corporate, crisis and employee communications; newsletters, speeches, scripts
Fundraising & development (in-kind donations, donor outreach, major gifts)
Key message, vision and value proposition development
Governmental lobbying
Lead generation tracking & analysis
Marketing plans & research
Media buying, sponsorships, alliances, partnerships
Public relations
Press releases, kits, advisories, Q&As, talking points, sound bytes, briefings, presentations, press tours, road shows, press conferences, tradeshows, seminars, event planning, media training, editorial calendars & databases, case studies, white papers, communications audits, technical and contributed articles, guest columns, opinion/trend pieces, letters to the editor.
Sales training, product introduction kits and promotions
Strategic planning & budgeting
Web content & design
Writing & editing