About the Banyan Tree Project

What is the Banyan Tree Project?

The Banyan Tree Project is a national social marketing campaign to stop HIV/AIDS-related stigma in Asian & Pacific Islander (A&PI) communities.

We live in a world that does not always treat people living with, and at risk for, HIV/AIDS with respect and dignity. In our communities, this type of discrimination prevents A&PIs from getting tested for HIV and from getting health care and other services they need to stay healthy.

The Banyan Tree Project is about:

Education

Throughout the year, organizations and individuals all over the country get the word out about how HIV/AIDS and HIV/AIDS-related stigma affect A&PIs, through speakers’ panels, conferences, television ads, news articles, and many other methods. In addition, special events are held each year on May 19th to honor National A&PI HIV/AIDS Awareness Day.

Rooted in Acceptance

When we have knowledge, fear is transformed into understanding and compassion. A&PIs living with, and at risk for, HIV/AIDS deserve to be treated just like everyone else – with respect and dignity. Unfortunately, many A&PIs affected by HIV/AIDS have been rejected by their families, their loved ones and their communities. Through education, the Banyan Tree Project helps people accept A&PIs living with, and at risk for, HIV/AIDS, so that they do not have to be afraid or feel ashamed.

Access to Services

Many A&PIs do not seek services because they are afraid to be seen walking into an AIDS clinic or into an agency that provides HIV tests. If a friend or a family member saw them, they might be rejected or shunned in their family or community. In a world free of stigma, A&PIs could access the services they need to stay healthy without fear or shame. This is the ultimate goal of the Banyan Tree Project – to improve the health of A&PIs by increasing their use of HIV prevention and treatment services. When stigma is eliminated, this becomes possible.

Why the banyan tree?

In many A&PI cultures, the banyan tree is a meaningful symbol. It is the tree under which the Buddha is said to have attained enlightenment. Its fan-shaped leaves offer shade for weary travelers – a place where A&PIs living with, and at risk for, HIV/AIDS can feel safe and sheltered. Its branches continually shoot out new roots into the ground, symbolizing the spreading of knowledge and acceptance of A&PIs with HIV/AIDS.

The Banyan Tree Project is made possible with generous support from the U.S. Centers for Disease Control & Prevention.